Lost time is never found again.

Our goal is to establish a long-term harmonious relationship with each client; therefore, your satisfaction is our number one concern.

watcheslikenew.com is presented by Serges & Company Estate Jewelers, a specialist in fine quality pre-owned timepieces. Established in 1980, our multi-million dollar inventory consistently includes hundreds of fine watches. Our professional relationship and long term association with a network of retail jewelers, estate jewelers and pawnbrokers gives us constant exposure to an unlimited inventory of fine timepieces. We have an active trading relationship with dealers from around the world, and attend auctions as well as many international watch shows. If you are looking to buy or sell a watch, new or vintage, we will give you a quick, honest price.

High Class Inventory. High Quality Timepieces.

Our multi-million dollar inventory consists of hundreds of carefully chosen, pre-owned timepieces. The watches shown on this web site are real watches that we own and are ready for immediate delivery (subject to prior sale). The following are just a few of the brands you'll find.

A. Lange & Sohne
Alain Silberstein
Audemars Piguet
Baume & Mercier
Daniel Roth
Franck Muller
Gerald Genta
Patek Philippe
Raymond Weil
Roger Dubuis
Tag Heuer
Ulysse Nardin
Universal Geneve

watcheslikenew.com (Serges & Company Inc.) is not an authorized dealer for any of the above companies.

Experience and Professionalism.

Chip Hurd, founder of watcheslikenew.com and President of Serges & Company, Inc., has been buying and selling fine timepieces since the late 1970s. With a Bachelor of Business Administration from Western Michigan University, Chip has evolved through various levels in the jewelry industry, staying closely involved with the horology aspect of each business. He's an active member of the International Watch and Jewelry Guild (IWJG), the National Association of Watch and Clock Collectors (NAWCC), the Jewelers Board of Trade (JBT), and the National Pawnbrokers Association (NPA). Today, his passion for fine watches has earned him a reputation as a true professional and an expert in the trade. His years of attending auctions and international watch shows have cemented his numerous long-term trading relationships with leading dealers worldwide.

Serges & Company, Inc.

watcheslikenew.com is the Internet presence of a long established, old-fashioned estate jeweler with a real brick and mortar store. Far from being a new "dotcom" or a "Johnny-come-lately" watch broker, we've been providing our services in the same South Florida shopping center since 1977. Serges & Company's store is located inside National Pawn & Jewelry, one of Florida's oldest, privately owned and operated pawnshops. The 2,000 square foot jewelry department contains 32 showcases of fine jewelry. Hundreds of fine "like new" watches, thousands of sparkling diamonds and kilos of gold are offered to the public at incredible prices. Serges & Company is also a leading seller of gorgeous estate and antique jewelry.

Extensive Selection. Incredible Prices.

Serges & Company buys from pawnshops, manufacturer's closeouts and auctions, so the selection and pricing is nearly impossible to beat. In addition to watches, we offer a magnificent array of unique jewelry items - all carefully chosen and backed by our strong warranty. Professional jewelry repair and creative custom design services are performed on the premises. Next time you're in the area, please stop in for a visit. You will be greeted by a very friendly, knowledgeable and professional staff.

Value, Service, and Satisfied Customers.

Although the Internet has changed the way many of us do business, our foundation and core beliefs have not been altered. Serges & Company has developed customer trust and loyalty the old fashioned way, with product knowledge, value and service. For your convenience, we have electronically cataloged our watches and strive to maintain the listings updated on a daily basis. Also, if your interest goes beyond pre-owned timepieces, we can get new or never-worn watches at deep discounts. If you do not see what you are looking for, please ask.

In our business, customer satisfaction is defined by value, convenience and consistency. Whether you're looking to buy, sell or trade a fine timepiece, watcheslikenew.com will make certain you're completely satisfied. Please contact us for credit and business references, or any questions you may have. View our Testimonial Page for further assurance.